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Podręcznik reklamy /

Lewis, Herschell Gordon

Podręcznik reklamy / Herschell Gordon Lewis, Carol Nelson ; przekł. Tomasz Gruszkowski. - Warszawa : WIG-Press, 2000. - 262 s. : rys. ; 24 cm.

Tyt. oryg.: Advertising Age Handbook of Advertising".

ISBN: 8387014524

Subjects--Topical Terms:
Reklama--metody--podręcznik

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