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Marketing : analiza, planowanie, wdrażanie i kontrola /

Kotler, Philip

Marketing : analiza, planowanie, wdrażanie i kontrola / Philip Kotler. - Warszawa : Gebethner i Ska, cop. 1994. - 743 s. : rys. ; 26 cm.

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ISBN: 838520542X

Subjects--Topical Terms:
Marketing--podręcznik

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