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Zarządzanie wartością klienta / V. Kumar ; przekł. Michał Płonka.

By: Contributor(s): Language: Polish Original language: English Series: Wydawnictwa Profesjonalne PWN. MarketingPublication details: Warszawa : Wydawnictwo Naukowe PWN, 2010.Description: 229, [1] s. : il. ; 24 cmISBN:
  • 9788301161255
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Tyt. oryg.: Managing customers for profit :.

Bibliogr. s. 223-225. Indeks.

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