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Marketing : koncepcje, strategie, trendy / Henryk Mruk, Bogna Pilarczyk, Maria Sławińska ; Uniwersytet Ekonomiczny w Poznaniu.

By: Contributor(s): Language: Polish Publication details: Poznań : Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2012.Description: 303 s. : il. ; 24 cmISBN:
  • 9878374176408
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Bibliogr. s. [297]-303.

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