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Podstawy marketingu : praca zbiorowa /

Podstawy marketingu : praca zbiorowa / pod red. Jerzego Altkorna. - Wyd. 3 zmienione i rozsz. - Kraków : Instytut Marketingu, 1997. - 436 s. : rys. ; 21 cm.

Pytania kontrolne po rozdz.

Bibliogr. s. 429-436.

ISBN: 8390069886

Subjects--Topical Terms:
Marketing

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